Social Networks
Obviously, taking your business to"where things are moving" starts with some kind of company site. The question is - How do you use this site? Or, even more pressing, How do you leverage the vastness of the web to bring people back to your valuable little corner?
Using Social Networking to promote your business puts you directly in touch with your consumers.
GETTING STARTED:
Before you or your employees unleash your efforts and dive headfirst into the "social sphere" you need to set some boundaries and define a few things:
WHO YOU ARE:
Know the image you are projecting (literally and metaphorically).
Come up with a slogan or catch phrase and stick to it.
If you don't own a URL yet, make sure you get one before you start your campaign so you can have everyone spreading the exact same links
Realize that you are climbing the "Everest" Consistency is key!
KNOW YOUR AUDIENCE:
OK, here is where you'll need to understand the difference between all the "socials" involved in Social Networking. Here's a brief glimpse at each:
Social Networks: like MySpace or Facebook. Meet friends and show the world who you are.
Social Bookmarking: like Magnolia or Del.icio.us (or related recommendation system Stumble Upon),share your bookmarks with your friends and find what they like.
Social News: like Digg or Reddit. Submit any type of content to be voted upon by other users.
Social Media: like YouTube or Flickr. Share your videos or pictures and comment on others.
Blogs: like Mashable (on social networking) or Technorati (on technology). Keep people informed by writing a post or article. Include visuals. Best online source for writing blogs is Skellie.
Micro Blogging: like Twitter or Tumblr. Let people know what you're doing, what you're interested in, or whatever - sort of like an "away message" on instant messenger.
PURPOSE:
Keep the bigger picture in mind! Your only investment here is time, but the fact remains that time is limited. Find the balance between infiltrating the entire internet to splash your link everywhere and only getting to know a select crowd on one or two communities. Maybe you split your task into a job for two or three people.
